Friday, June 12, 2009

Cheap-TV-Spots.com Pumps Up Social Media With TV

Los Angeles, CA - Cheap TV Spots, the award-winning, international, internet based discount TV advertising agency for entrepreneurs, says it’s aiming at Twitter these days.

“While Facebook, MySpace, YouTube and the like are all interesting ways for businesses to communicate with customers, we’re really fascinated by Twitter’s ability to take social media by storm,” says Ann Clark, Cheap TV Spots co-founder. “Twitter is doing for the web what Disco did for the dance floor. It’s all about stayin’ alive.”

Cheap TV Spots has developed a unique advertising methodology for entrepreneurs that helps link their television campaign with their online presence, creating a cohesive message that resonates with consumers. Cheap TV Spots can use the power of the bigger screen to channel customers to a Twitter page, website, or just about any online or mobile destination. Also, Cheap TV Spots can design TV commercials to be online-friendly, to compliment a social website, company home page, blog or email campaign. With over 180 international awards, only Cheap-TV-Spots.com has the proven expertise to design the ultimate media convergence.

Clark says, “Social media marketing, if used alone, can be weak and ineffective. Too many sites, not enough eyeballs. It’s important to have an integrated plan. Social media is a great customer destination after you’ve gotten their attention with TV.”

Cheap TV Spots offers this recession-busting tip: To save money, stay away from automated, choose-it-yourself air time buying sites where the advertiser presumably picks her own airings from a list. Such sites can be deceptive, charging extra commissions in addition to the network air time cost, and selling air time that may not be available. That means the advertiser may get very little for her advertising dollar.

Ms. Clark says, “These so-called do-it-yourself sites give the impression that you can pick your airings from a list and pay a guaranteed price, when in fact the site cannot make such promises. It’s up to the networks whether air time is available, and whether they will even accept your commercial for broadcast.” Cheap TV Spots helps advertisers overcome these hurdles by negotiating with the networks on their behalf, and Cheap TV Spots never adds extra commissions.

Cheap TV Spots produces award-winning, custom-made, national quality TV commercials for its low, flat rate. Cheap TV Spots also offers air time placement services scaled for start-ups and small to medium sized businesses.

Serving entrepreneurs since 2001, Cheap-TV-Spots is the world’s first global, internet-based, discount TV ad agency. Cheap-TV-Spots is a registered trademark of Academy Leader, Inc., a privately held, multinational media company, which spans TV, motion pictures, radio, outdoor, publishing and mobile media.

MySpace, YouTube, Facebook and Twitter are trademarks of their respective entities.

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Monday, August 11, 2008

Cheap TV Spots Has the Winning Strategy

Los Angeles, CA - The world’s first online discount TV ad agency Cheap-TV-Spots.com has won kudos again for its low cost, high quality TV and web-based commercials, bringing their award total to an olympian 127 international awards.

Cheap TV Spots has garnered more international awards for TV advertising production than their next three competitors, Spotrunner, Google and Spotzer, combined.

“Award-winning” means an entertaining and compelling custom-made ad with a precision engineered narrative, meeting all broadcast standards, produced at a low cost. For small and mid-size businesses, it means that Cheap-TV-Spots.com gets it right the first time.

Low-end ad companies may simply put a phone number on a piece of used or out-of-date footage, or otherwise skimp on production quality. All budget-priced Cheap TV Spots are custom crafted, yet fast. “We can conceive, write and produce an award-winning ad and have it on TV and the web the same day,” says Ann Clark, company president. Cheap-TV-Spots.com is the “killer app” for discount TV, web and mobile advertising.

"The barrier to entry into the low-cost TV and web ad production business is quite low due to the plummeting cost of hardware and software. A template-based online advertising company could be started today for a minimal investment, as little as $2 to $4 million," says Clark. More look-alike template companies will clot the marketplace than ever before. The only budget alternative to look-alike ads is Cheap-TV-Spots.com - all custom made - all the time.

Cheap-TV-Spots.com has the winning air time strategy, too. They recognize that today’s businesses need to stretch every dollar. They don’t make clients bid against each other for air time like some do-it-yourself air time companies do. While some ad companies add 10 to 40 percent extra commissions and fees to every air time buy, Cheap TV Spots is an industry hold-out: their “no additional commission” policy can save advertisers tens of thousands of dollars each year.

“We even caught a self-service ‘agency’ offering air time at a usurious 800-percent premium over the negotiated network rate,” says Jeffrey Hilton, V.P. Business Development. “It’s a great selling point -- for us. Their exorbitant charges are our best advertising.”

Cheap TV Spots makes television advertising fast, easy and affordable for small businesses and entrepreneurs worldwide, and gives businesses access to a powerful marketing tool that was previously out of their reach. Cheap-TV-Spots.com produces and airs TV ads for real estate, legal, automotive, restaurant, publishing, high-tech, motion pictures and more, in 7 languages, and is expanding its mobile offerings for 2009. Cheap TV Spots, the “Three Spots” logo and the phrase “Only Our Price is Cheap” are trademarks of Academy Leader, Inc., a privately held, multi-faceted multi-national media company founded in 2001, which spans TV, motion pictures, publishing, radio and new media.

Contact: Dan Kaus, Public Relations
1-866-343-SPOT
info@cheaptvspots.com
www.Cheap-TV-Spots.com

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Monday, June 02, 2008

Cheap TV Spots Garners 98th Award for Discount TV Ads

The world’s first discount online TV ad agency, Cheap-TV-Spots.com, is proud to announce its creative team has garnered their 98th international award for TV commercial production. The honors come on the heels of the company’s expansion into the Pacific Rim market, Russia and Eastern Europe. Cheap-TV-Spots.com is the most award-winning discount TV ad advertising agency in the world.

This year’s media competition judges included experts from prestigious firms across the United States and around the globe representing a "Who's Who" of acclaimed media, advertising, and marketing firms, and executives from organizations such as Walter Thompson USA, Inc., Promoseven McCann Relationship Marketing, Bates Ukraine, Wieden & Kennedy, Hal Riney and Partners, Turner Studios, Grey Advertising, MWW/Savitt; TBWA/Chiat/Day, Young and Rubicam, Leo Burnett, Vinton Studios, Ogilvy, Saatchi & Saatchi, Condè Nast, Monster.com, MTV, Sotheby's Institute of Art, Wired, and Yahoo!

Cheap-TV-Spots.com produces quality, custom-made TV and mobile ads at a discount rate. The template-based ads pushed by venture funded competitors may appear less expensive at first, but actually cost the client much more in the long run. That’s because many template-ad companies routinely charge up to a 20-40 percent premium for air time, making a so-called $500 template-ad effectively cost upward of $24,000 per year more, on average, compared to a real custom-made ad from Cheap TV Spots. Template ads can be ridiculously expensive when you do the math. In sharp contrast, Cheap-TV-Spots.com does not add a premium to air time, and no long term contracts for air time are ever required, making the value proposition of Cheap TV Spots the best deal in TV advertising for the small to medium-sized business sector.

Cheap TV Spots makes television advertising fast, easy and affordable for small businesses and entrepreneurs worldwide, and gives businesses access to a powerful marketing tool that was previously out of their reach. Cheap-TV-Spots.com produces and airs TV ads for the real estate, motion picture, legal, automotive, restaurant, publishing, and high-tech industries, and more. Cheap TV Spots, the “Three Spots” logo and the phrase “Only our Price is Cheap” are trademarks of Academy Leader, Inc., a privately held, multi-faceted multi-national media company founded in 2001, which spans TV, motion pictures, publishing, radio and new media.

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Monday, December 03, 2007

Seattle, WA - Discount TV Ad Agency Cheap-TV-Spots.com Leaves Venture Funded Pre-Made Ad Companies in its Wake with 71 Awards

Seattle, WA, 3 Deceber 2007 - The world’s first international Internet-based discount TV ad agency, Cheap-TV-Spots.com, has again taken home the gold for its low cost, custom-made TV and web-ready ads. The agency has just won three prestigious competitions: the Crystal Vision Awards, the MarCom Creative Awards and the Davey Awards. The original pioneer of internet-based discount TV advertising, at its 2001 launch, Cheap TV Spots has now accumulated 71 international awards for its unique TV commercial productions, reaffirming that Cheap-TV-Spots.com delivers consistent quality in the eyes of its peers.

Cheap TV Spots offers a low, flat rate for all production, and does not charge additional fees for targeted air time placement, or require long-term contracts. This makes CheapTVSpots.com the best deal in TV advertising. Month-long national campaigns can be as little as $5K, including air time and production of an original custom-made TV commercial.

In a desperate attempt to follow the leader, template-based pre-made ad companies have entered ads in advertising festivals in the low-budget category despite some question regarding the real cost of their commercial productions. Their base price for production is heavily subsidized by mandatory air time purchases, laden with astronomical add-on charges of 20-percent to 40-percent, or more, over the real market rate. A “low-budget” template ad could end up costing many times more than the advertiser expects. In fact, a pre-made template-based ad could wind up costing many thousands of dollars, possibly even tens of thousands of dollars, depending on the length of the campaign.

The venture backed, techie-run ad companies are often preoccupied with controlling their burn rate, or spinning PR to encourage an acquisition by Microsoft, Google, or Yahoo before their venture money runs out.

Conversely, Cheap-TV-Spots.com is self-supporting and has been from its 2001 launch, allowing their award-winning team to put their client’s interests first. The company’s energy and talent is focused solely on producing and airing quality custom-made commercials.

The friendly Cheap-TV-Spots.com website features free, candid discussions of television advertising, without requiring cumbersome downloads or the surrender of personal information. When advertisers call, they speak to a member of the talented team, not an inexperienced offshore phone bank with an unrealistic sales quota.

About Cheap TV Spots

Cheap TV Spots® is a service of Academy Leader, Inc., a privately held, multinational media company founded in 2001 that spans TV, motion pictures, radio, publishing and new media. The company serves all types of businesses, and provides specialty advertising for the real estate, book publishing, motion picture, legal, and automotive business sectors. Their Seattle satellite division serving the Pan-Asian markets opens in 1st Quarter 2008. "Cheap TV Spots," the "Three Spots" logo, and the phrase "Only our Price is Cheap" are trademarks of Academy Leader, Inc. All brand names are trademarks of their respective owners.

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Tuesday, October 23, 2007

Spooked by TV Advertising? Run Screaming from Soul-Sucking Template Ads

Los Angeles -- Entrepreneurs: is your TV ad agency handing you more tricks than treats? Certainly more business owners than ever are fleeing the creeping death of monstrously expensive click-through web ads, and are experimenting with TV for the first time - only to get a nasty surprise.

Lured by the false treasure of template-based TV ad companies, the entrepreneur's curiosity gets the better of him. He has entered the Template of Doom, tumbling into a torture chamber of hideous sales people with hulking quotas, hidden fees, and deadly long-term contracts. What he gets for his pain and suffering is a living dead boilerplate, stitched together like a Madison Avenue Frankenstein.

Shocking.

That's because template ads have no soul. They are the zombies of the TV ad industry. There's just no flesh on their bones. Template ads can be licensed to your friendly local mortician, dentist, and local eatery all at the same time - making the branding of your business a veritable nightmare. Worse, template companies' mysterious additional air time fees can eat you alive, sawing the limbs off your advertising campaign. Before you know it, your advertising costs have multiplied like maggots.

Savvy entrepreneurs can drive a stake through the telltale heart of bloodsucking template ads with the award-winningest producer of flat rate TV ads in the world, Cheap-TV-Spots.com. With over 60 international awards including 8 Tellys, Cheap-TV-Spots.com is the cure for the plague of TV spot ruiners, near and far.
Demonically deceptive template ad companies don't have a ghost of a chance against the exorcising effect of a custom-made ad and righteous air time from Cheap-TV-Spots.com. These are original ads that you'll be Raven about - without creepy long-term contracts or shadowy fees.

Why howl into the night? Bury that rotting corpse of a template-based ad. Breathe new life into your business with Cheap-TV-Spots.com and resurrect your television campaign. Cheap TV Spots is the first and only international discount TV ad agency that does what it says it will: produce quality TV ads that can air anywhere, and schedule air time for the negotiated network rate, without the bite of additional air time fees or commissions. And Cheap TV Spots won't devour your budget.

Is your business in suspended animation? Reanimate it with Cheap-TV-Spots.com. It's alive with originality - reliable as a silver bullet - And cheap!

For a candid discussion of precisely why template ads suck, visit the web site.
Cheap TV Spots wishes entrepreneurs everywhere a Happy Halloween.

About Cheap-TV-Spots.com

Cheap-TV-Spots.com is a service of Academy Leader, Inc., a privately held, multinational media company founded in 2001 that spans TV, motion pictures, radio and new media. "Cheap TV Spots," the "Three Spots" logo, and the phrase "Only our Price is Cheap" are trademarks of Academy Leader, Inc.

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Monday, June 18, 2007

Cheap-TV-Spots.com goes Platinum - Again

Los Angeles - Cheap TV Spots, the world’s first international, Internet-based TV ad agency, has won the 2007 Platinum Award from the Hermes Creative Awards. Their winning TV and web video entry, "Toyota Yaris, 40 MPG - Shut Up and Drive" - is an energetic, in-your-face take on an economy car for the youth market.



The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

Garnering over 58 advertising awards since its debut in 2001, Cheap TV Spots is the proven leader on four continents for high quality, low cost advertising for TV, mobile and web video. Unlike their main competitors - Spot Runner, Europe’s Spotzer, and now Google - only Cheap-TV-Spots.com has achieved such extensive TV industry accolades. The Cheap TV Spots secret is that they don’t use look-alike templates, but produce entirely original TV productions for a low flat fee.

Being entertaining and memorable is an absolute requirement for TV and web video. Template-based ads by the many ad agency wannabes on the web offer the same generic ad to different businesses, possibly diluting their brand or confusing the message. In contrast, the original productions by Cheap TV Spots are designed to be very watchable, so viewers will TiVo them to play again and again.

Cheap TV Spots competes and wins with airtime, too. Cheap TV Spots discount airtime can be scheduled without long-term contracts or obligations, maximizing flexibility for the entrepreneur, franchise operation, high-tech start-up, retail chain, law firm, restaurateur, or real estate agency.

The Cheap TV Spots team attributes their ability to maintain creativity and originality while staying on schedule to their proprietary methodology and entertainment industry experience. The company can analyze client objectives and the local or national market very rapidly, and conceive, write, and produce a quality TV commercial in as little as 24 hours.

Cheap-TV-Spots.com also “white-labels” for advertising agencies wishing to outsource creative, due to scheduling or staffing needs. Larger agencies in New York, Chicago, Los Angeles, Houston, Seattle, and Miami may tap into the Cheap TV Spots team for rapid concept generation and visualization for their high-line clients.

About Cheap-TV-Spots.com

Cheap-TV-Spots.com is a service of Academy Leader, Inc., a privately held, multinational media company founded in 2001, which spans TV, motion pictures, radio and new media. Cheap TV Spots makes television advertising fast, easy and affordable for small businesses worldwide, and gives businesses access to a powerful marketing tool that was previously out of their reach. "Cheap TV Spots" and the "Three Spots" logo, and the phrase "Only our Price is Cheap" are trademarks of Academy Leader, Inc.

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Saturday, May 19, 2007

Real Estate Industry Help: Free TV Production from Discount TV Ad Leader

Los Angeles - Industry leader Cheap TV Spots announces the spin-off of its popular real estate advertising service into a new online agency, TVSellsRealEstate.com. The real estate market slowdown means that agents and brokers can no longer afford to rely only on passive methods like the MLS and print for attracting potential buyers. Answering this need, the new online agency specializes in discount television advertising for real estate sales, mortgage industry, new home development, and resort promotions.

The amazing deal: TV ad production is free. Now, TVSellsRealEstate.com is the lowest cost custom-made ad service for real estate professionals, in the world.

Services such as Realtor.com, Homegain.com, and TheRealEstateBook.com simply list MLS properties, but may fail to help individual real estate professionals stand out. TVSellsRealEstate.com can make the positive difference, developing vital familiarity and trust before the customer ever goes online. TVSellsRealEstate.com is perfect for advertising an agent or brokerage, prestige property showcases, open houses, new listings, and standing out from the pack of real estate franchises in the same market.

There’s no sacrifice on quality. TVSellsRealEstate.com produces a sophisticated, precision-crafted TV commercial and schedules discount, targeted air time, and does it all with one simple order form. Extras such as web-enabled videos are available for a nominal price.

TVSellsRealEstate.com offers up-front pricing and simple ordering. Free custom ads are ready for network delivery within 24 hours. With purchase of an inexpensive air time package, advertisers get copy writing, editing, property or agent photos, images, dynamic graphics and music, network negotiation, clearance, and delivery to cable TV or broadcast TV networks. The packages aren’t padded with hidden fees like most agencies do today, so the air time is a great deal, too.

The techie-run, “Johnny come lately” template ad sites, with their inflexible canned ads, hard-to-use forms and padded air time rates, are unsuitable for the real estate business, which depends on personality and service to attract customers. Busy agents and brokers don’t have the time, know-how, or patience to write and polish TV ad copy, to sift through generic templates that could be used by anyone (even competitors), or decipher hard-to-read air time schedules.

For real estate professionals looking to gain an edge in this tough new market, TVSellsRealEstate.com offers a great deal on the secret ingredient for success.

Serving the real estate industry since 2001, international award-winning agency Cheap-TV-Spots is the world’s first global internet-based discount TV ad agency. Cheap TV Spots makes television and web video advertising fast, easy and affordable for small businesses worldwide, and gives businesses access to a powerful marketing tool that was previously out of their reach.

TVsellsRealEstate.com and Cheap-TV-Spots.com are trademarks of Academy Leader, Inc., a privately held, multinational media company founded in 2001, which spans TV, motion pictures, radio, outdoor advertising, publishing and mobile media.

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