Saturday, October 14, 2006

Advertise on TV Now: the Public is More Than Ready to Clean Out Your Holiday Inventory

According to an article by AP economics writer, Martin Crutsinger, consumer confidence is rebounding, and strong retail sales are forecast for the 2006 holiday season.

They may not be buying cars right now, but they're buying everything else. Dropping gas prices have given consumers more flexibility in spending, so they're hitting the retail stores. The overall drop in retail sales dollars is actually due to the dramatic drop in gas prices only, while consumers used some of the money they saved on gas to buy other items.

For businesses, this means that Fall 2006 is the time to remind the buying public of what you have to offer -- it's time to put your holiday special out there on TV. According to Crutsinger's article:

Excluding service stations, retail sales posted a solid increase of 0.6 percent, the government said, as consumers used the money they saved on gasoline to spend on other items.
"Households continue to empty their wallets at a very rapid pace," said Joel Naroff, chief economist at Naroff Economic Advisors, a private forecasting firm.
A second report Friday showed that consumer confidence, which had been depressed by surging gasoline prices, posted a strong rebound in October.

Note: The referenced article has a somewhat misleading title, but otherwise, is quite positive.

Consumer Confidence Soars - Yahoo News


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