Dodge the Double-Dip -- Recession-Proof Your Biz with Cheap-TV-Spots.com

Small business owners:  It’s time to stimulate your own economy.  With the ongoing recession and no help from Washington in sight, small businesses need to take action to jumpstart their own economic recovery.

Los Angeles - While Boehner plays his waiting game, Geithner TARPs the big guys, the Fed tries the Twist, Merkel plays patty cake with Greece, Lagarde and the IMF push the monetary gas and brake at the same time -- there’s no reason for your business to come to a screeching halt.  Energize your own economy with high-impact, low cost TV advertising by Cheap-TV-Spots.com.

Now, more than ever, the visible business stays in business, while the hidden business fails.  Television advertising comes to the rescue.  A colorful TV presence, right in front of your customer, beats that passive presence on the noisy web, 10-to-1.  For example, many lawyers are paying over $50 per click for online text ads -- but for that same money, they could reach 1 million TV households with a dynamic, full-screen branding and sales experience from CheapTVSpots.com.  Can your text ad do all that?

“If only the Greeks had used Cheap TV Spots  to promote local tourism, maybe they wouldn't be in such economic trouble,” says spokesperson Jim Whelk.

The venture-funded online ad companies have the cash to propagandize their increasingly expensive ad platform.  It's easy to fall for their pitch, especially with so many proffering essentially the same fabricated results - hocking measurement before message, and focusing on hypothetical eyeballs over actual sales.  Any system where advertisers must bid for artificially scarce ad space makes for price inflation, ratcheting up your ad spend just to stay in place.  Online ad costs become an ever steeper treadmill.

At CheapTVSpots, our customers tell us that despite spending hundreds, even thousands, per day on online clicks, they still need real exposure to keep their business going.  That's where TV, still widely regarded as the king of media, works for you, the business owner, SMB, or entrepreneur.

These days, consumers are cautious spenders, clinging to every dollar, but looking for a good reason to spend it.  You need to persuade customers to make an exception - to part with their ever-more-hard-earned cash - and buy your product or service.  TV advertising says it best - putting your business in front of buyers, and ahead of the competition.

With ten years in business and over 190 international awards for TV commercial production, Cheap-TV-Spots.com produces original, custom TV ads geared toward helping your business stand out.

Cheap TV Spots serves a variety of advertisers including mesothelioma attorneys, credit and debt services, medical products, diabetes supplies, doctors, dentists, tax lawyers, entrepreneurs, toy industry, internet services, structured settlements, fitness centers, health care and healthcare providers, housewares, inventors, DUI lawyers, home improvement, automotive sales and service, insurance, mortgages, real estate, sports, casino, amusement parks, hotels, data recovery, feature film, music labels, video games, edutainment, computer software and hardware, restaurants, charities, and home-based business owners and SMBs disenchanted with ineffective, expensive pay-per-click ad words.

CheapTVSpots.com produces TV advertising for businesses across US cities including Los Angeles, San Diego, San Francisco, San Jose, Portland, Seattle, Denver, Phoenix, Dallas, Fort Worth, Austin, Houston, Chicago, Atlanta, St. Louis, Raleigh, Philadelphia, Tampa, Orlando, Miami, Washington D.C., Boston, Newark, Atlantic City, New York, and beyond.

Cheap TV Spots Says Join the Recovery: Ten Tips to Pull your Business Out of the Recession

The new year has begun - follow your resolution to lead the economic recovery by streamlining budgets and optimizing your advertising mix. The award-winning discount TV ad agency Cheap-TV-Spots.com announces its top recovery tips.

Los Angeles, CA -- If you’re reading this, you’re on your way to prosperity for 2010. The country may be dusting itself off and pulling out of a recession, but the smart small business is positioned perfectly to prosper in this changing environment. Cheap-TV-Spots.com announces tips for turning your business into that lean, mean, profit machine you know it can be.

One. Break the cycle of doubt - promote your business. It's said that he who hesitates is lost. Likewise, if your customer hesitates to buy, you may lose him forever. In business, a "maybe" hits your bottom line just like a "no." Give your customers a way to find you and a reason to say "yes."

Two. Buy smart when choosing office equipment and supplies. Buy adequate computing power to suit your needs, but leave off the bells and whistles.

Three. Reevaluate basic operational costs. Does your success really hinge upon a huge, posh office? Rent only the space you need - you'll appreciate the simplicity and savings. Check for move-in incentives and other price breaks.

Four. Help your customers win their own war on the recession - by buying from you. Can you save your customers money? Highlight these benefits, or offer discounts on what you already sell.

Five. Hire a small, permanent staff for basics, and reach out to a few reliable specialists for work overload. For your TV campaign, you're better off with a professionally designed commercial. Ad quality seals your reputation in your customer's mind. Cheap-TV-Spots.com creates national quality TV advertising for a fraction of the cost, and you can air locally, regionally or nationally.

Six. Keep an eye on receivables. Send out those overdue notices - don't be the vendor that’s put at the bottom of the pile. But be ready to work with that strapped client who's willing to make some effort to pay.

Seven. Try factoring. You can put together a chunk of working capital by taking your receivables to a specialized lending source and getting an advance based on a percentage of those receivables.

Eight. Dig deep to promote your business, but play it smart. TV advertising is one of the best deals for putting your company in front of your customers. Just remember, your ad must be unique and high-quality. A bad ad is not worth airing and could damage your reputation. Cheap-TV-Spots creates memorable ads with great audio, national-quality imagery, and are guaranteed unique (no icky templates!).

Nine. Back up your TV efforts with a solid web presence. When people see your ad, they expect details at your website - this goes for brick and mortar businesses like restaurants as much as for online, professional, or service businesses. Cheap-TV-Spots.com can promote your website, 800 number, or even SMS text message to targeted TV viewers.

Ten. Cash in on excess inventory. Have overstock? Liquidate. Hold a short, fast sale. TV is especially helpful in promoting a special, limited time offer. Cheap TV Spots can create a great ad, and help you get on the air.

Bonus Tip. Don’t wait for a recovery - lead the recovery. Tell people you’re still in business, and give them a reason to buy from you. An effective, affordable TV ad from Cheap TV Spots can put you in the lead for a return to prosperity.

Winner of over 180 international awards for television production, Cheap TV Spots produces TV advertising across the US and around the globe for many business sectors including high-tech, legal, health, motion pictures, events, publishing, real estate, automotive, household goods and restaurants.

Cheap TV Spots, the “Three Spots” logo and the phrase “Only Our Price is Cheap” are trademarks of Academy Leader, Inc., a privately held, multi-faceted multi-national media company founded in 2001, which spans television, motion pictures, publishing, radio and new media.

Cheap-TV-Spots.com Pumps Up Social Media With TV

Los Angeles, CA - Cheap TV Spots, the award-winning, international, internet based discount TV advertising agency for entrepreneurs, says it’s aiming at Twitter these days.

“While Facebook, MySpace, YouTube and the like are all interesting ways for businesses to communicate with customers, we’re really fascinated by Twitter’s ability to take social media by storm,” says Ann Clark, Cheap TV Spots co-founder. “Twitter is doing for the web what Disco did for the dance floor. It’s all about stayin’ alive.”

Cheap TV Spots has developed a unique advertising methodology for entrepreneurs that helps link their television campaign with their online presence, creating a cohesive message that resonates with consumers. Cheap TV Spots can use the power of the bigger screen to channel customers to a Twitter page, website, or just about any online or mobile destination. Also, Cheap TV Spots can design TV commercials to be online-friendly, to compliment a social website, company home page, blog or email campaign. With over 180 international awards, only Cheap-TV-Spots.com has the proven expertise to design the ultimate media convergence.

Clark says, “Social media marketing, if used alone, can be weak and ineffective. Too many sites, not enough eyeballs. It’s important to have an integrated plan. Social media is a great customer destination after you’ve gotten their attention with TV.”

Cheap TV Spots offers this recession-busting tip: To save money, stay away from automated, choose-it-yourself air time buying sites where the advertiser presumably picks her own airings from a list. Such sites can be deceptive, charging extra commissions in addition to the network air time cost, and selling air time that may not be available. That means the advertiser may get very little for her advertising dollar.

Ms. Clark says, “These so-called do-it-yourself sites give the impression that you can pick your airings from a list and pay a guaranteed price, when in fact the site cannot make such promises. It’s up to the networks whether air time is available, and whether they will even accept your commercial for broadcast.” Cheap TV Spots helps advertisers overcome these hurdles by negotiating with the networks on their behalf, and Cheap TV Spots never adds extra commissions.

Cheap TV Spots produces award-winning, custom-made, national quality TV commercials for its low, flat rate. Cheap TV Spots also offers air time placement services scaled for start-ups and small to medium sized businesses.

Serving entrepreneurs since 2001, Cheap-TV-Spots is the world’s first global, internet-based, discount TV ad agency. Cheap-TV-Spots is a registered trademark of Academy Leader, Inc., a privately held, multinational media company, which spans TV, motion pictures, radio, outdoor, publishing and mobile media.

MySpace, YouTube, Facebook and Twitter are trademarks of their respective entities.