Mauled by Google Panda? More Attacks Promised - Fight Back With These Tips

Did Google’s Panda poop on your pages?  Did Penguin waddle over your website?  Many legitimate businesses now ask how they can continue to make a living online.  We offer news and tips for reaching customers, from CheapTVSpots.com.

Los Angeles, CA - Just when you thought the worst was over, Google strikes again, this time finding even more reasons to declare your internet commerce website unworthy of its enormous, seemingly capricious database. According to another cagey pronouncement by front man Matt Cutts, Google says they're about to roll out a whole new set of purges, starting as early as Friday, March 15th. That means your website may be targeted already, by Google's "site eugenics" program.

CheapTVSpots.com offers details on this looming roadblock to your business success, and tips for combating this lost exposure.

Background: According to a recent article in Search Engine Watch, the most recent Google Panda update is imminent (Friday, March 15 - March 18, 2013), and that Google is also preparing an update to its Penguin algorithm. 

What this means for the average business owner is that they may still be swept off of search results, regardless of whether they believe they have played fair on the internet.  If your website suffered last October, it may suffer yet again.

If this wasn't Google, the Feds might have been investigating this activity as "publicly funded malware." Google tries to remain relevant by disrupting your business. Don't let heir anarchist activities interfere with the promotion of your enterprise.

Tips for Combating Google Site Purges:

1.) Now is the time to seriously pursue traditional advertising for your business. 

If you have a legitimate website that has lost traffic - and hurt sales - the best approach is to advertise outside of the Google bubble - and a proven method is via a TV commercial campaign. Does this sound expensive? It's not. Especially when you compare to the $20,000-$50,000 per month that many website owners have spent on Google AdWords. For less than 1/4 of the typical AdWords spend, your business can be on television, including a complete, broadcast-ready TV commercial and a targeted air time buy.

2.) Refocus away from measuring clicks to measuring sales.

Counting clicks is SO last year. For many online-based businesses, clicks have long offered the tantalizing promise of sales, even if it takes 1,000 clicks to get that one sale. People are click-weary. Your customers won't become excited with your product or offer if all they see is a small text ad or some annoying, blinking square on a webpage. People are 70% more likely to buy a product after seeing a video presentation of that product. TV advertising does that for you, and you don't have to wait for viewers to arrive on your website (or get lost in YouTube). Further, with a television presentation, you have the customer's full-screen attention. 

3.) Don't gain 30,000 "friends" and lose your shirt.

Social media is a great adjunct to your broader marketing approach - especially if you're a large, international brand like Nike or Doritos, well-known long before the days of the internet. It's wishful thinking to believe a small company could build a brand with social media alone - despite the "success stories" offered by the social media salesmen. If your social campaign isn't firing up sales, just stop it. Cut the loss, and stop spinning your wheels.

The web is a hypnotic place where you are told what you want to hear. Advice online abounds for how to use online techniques to promote your business. Is it any wonder that it's hard to find balanced information regarding anything but online ads? Most of these online "experts" fail to mention that the palette of real advertising methods are all still at your fingertips, all used daily by real, profitable, in-the-know businesses - radio, newspapers, post cards, phone books, and of course, the advertising powerhouse, television.

Conclusion:

If your website has been penalized - even heavily - by search engine algorithms, there is no reason to believe that the war is lost. Television advertising, still regarded as the most powerful and accepted by customers, is at your fingertips. Cheap TV Spots offers value-priced TV commercial production and its budget-savvy air time media buying services to small businesses and entrepreneurs, the world over.

About CheapTVSpots.com :

Since its founding in 2001, Cheap TV Spots has produced award-winning, value priced TV advertising for entrepreneurs, SMBs and start-ups just like yours. We're open 24 hours a day, 7 days a week for the convenience of our customers.

CheapTVSpots.com is a service of Academy Leader, Inc. "Cheap TV Spots," the "Three Spots" logo, the phrase "Only Our Price is Cheap" and the slogan "We make small companies look big - we save big companies big money" are trademarks of Academy Leader, Inc.

Love Is In The Air - Tell Customers "Be Mine" - CheapTVSpots.com

Love is in the air... if your spendy fling with internet ads has left you heartbroken, or worse, broke -- Cheap TV Spots has the answer:  a value priced, real TV advertising campaign.

Los Angeles -- Did you blow $5000 a week on that expensive “fling” with internet advertising?  Is your online advertising campaign getting to be "high maintenance"?  Did you suddenly realize that the Internet just doesn't love you back?  We'd like to “propose” that it's time to broadcast your message with real TV advertising.  

Love is in the air... tell your customers, "be mine!" in your very own Cheap TV Spots commercial message, advertising your unique product, service, or special offer.

Do you get the feeling the web's been cheating on you?  With Google's latest search updates trash-talking your links, and now ripping the heart out of your keyword campaign, it's time to "see other people."  Why put up with a fickle formula that loves you, then forgets you exist?

“Step out” with the very best marketing tool for your business - television advertising.  A smart, well-thought-out, memorable TV commercial doesn't have to be expensive (and you don't have to "do-it-yourself" to save money any more!).  For a lot less money than you’re spending for online click ads, you can woo your customers with a targeted, full screen, attention-getting TV campaign byCheapTVSpots.com.

Celebrating its 70th anniversary as the household's biggest screen, TV is always here for you.  TV is still the most adored screen, with adults spending over 32 hours per week watching TV, versus less than 1 hour on all the smaller screens together, and even then, the small screen is only being used to enhance the TV experience.  (For more TV viewership details see our discussion, “Why TV?”. ) 

CheapTVSpots.com has everything you need, to tell your customers how much you desire their business:  memorable TV commercials made fresh by our award-winning production crew, paired with our budget savvy, targeted media buying services.  

Success is sexy - and nothing spells success like seeing your company’s product on TV in a great looking, memorable TV commercial while they’re watching their favorite shows.  Can a teeny, gimmicky web ad do as much for you?

Did you know?:  Your TV campaign can do more than provide great "link-love" to your website.  We at Cheap TV Spots know how to ignite a passion for your online offer, and beckon your customers into a committed relationship with your online brand.  

Even if it’s your “first time” with real TV advertising, CheapTVSpots.com can help you.  We make your attention-getting ad, and place it on TV anywhere in the country -- in cities, metros, or nationwide -- without any additional commissions tacked on.  We're not clingy... with Cheap TV Spots, there are no long-term airing commitments.  

Love your mobile device?  We do, too!  You can visit our new mobile-friendly mini-site at  m.CheapTVSpots.com to find out more about us, and how to advertise your business on TV.  

Get your customers as sweet on you as a box of Valentine’s chocolates, with CheapTVSpots.com.

About CheapTVSpots.com:

Since its founding in 2001, Cheap TV Spots has produced award-winning, value priced TV advertising for entrepreneurs, SMBs and start-ups just like yours.  Cheap TV Spots will always be around, and we won't forget you on Valentine's Day.  We're open 24 hours a day, 7 days a week, and can say "je t'aime" in 5 languages.

CheapTVSpots.com is a service of Academy Leader, Inc. "Cheap TV Spots," the "Three Spots" logo, the phrase "Only Our Price is Cheap" and the slogan "We make small companies look big - we save big companies big money" are trademarks of Academy Leader, Inc.  

Cheap-TV-Spots.com Offers Its Own Smart TV Options for SMBs and Start-Ups

Award-winning TV advertising agency Cheap TV Spots® announces its own Smart TV Spots, combining the power of the Internet with the long-standing popularity of television.  Cheap TV Spots makes advertising affordable for entrepreneurs.

LOS ANGELES -- The world’s most award-winning affordable television advertising agency, Cheap-TV-Spots.com, announces its own brand of Smart TV, with "Smart TV Spots.”  Smart TV is any one of several technologies that combine the power of the internet with the broad reach and long-standing popularity of television.  Cheap TV Spots helps entrepreneurs into this marketplace, without the need for special hardware or software, by harnessing the unmatched power of regular TV.

The beauty of “Smart TV Spots” is that it works with any TV, doesn’t require a set-top box or complicated controller, and doesn’t require any long term contracts.  It will play on any existing TV, be it SD or HD, and doesn’t require months of learning.  It’s universally compatible with all TV brands and TV networks, and requires no premium subscription.  All you have to do is get a smart TV ad production by Cheap TV Spots, the affordable, start-up friendly, high quality advertising value.

Smart TV is the hot topic this year, and at January’s Consumer Electronics Show in Las Vegas, numerous consumer electronics vendors tried to claim the “smart TV” concept as their own. The public showed a clear lack of enthusiasm for the web-enabled TV experience of Google TV, with many finding it complicated and overpriced.  After a widely reported poor showing at the 2011 CES, Google TV has failed to capture an audience for its complicated little gadget.  Other vendors’ gadgets gained somewhat better acceptance, but traditional cable and broadcast TV remain the kings of content in most living rooms.

SMBs can get great looking, memorable, smart TV spots from the smartest TV producers - Cheap TV Spots, winners of 188 international awards for their low-cost, high quality television commercial productions.  Entrepreneurs can make a smart choice by visiting SmartTVSpots.com to find out about low cost TV production options, and how easy it is to get their campaign started with Cheap TV Spots.

Social media sites like Twitter, Facebook, and YouTube are part the media mix for many small businesses.  [url=http://www.cheaptvspots.com/]CheapTVSpots.com[/url] can help companies bolster social media efforts, complement their current web presence, and capitalize on their existing creative, with a national-quality, affordable TV commercial.

Year after year, advertising on television has proven effective in attracting and retaining customers, and is now proving that it plays well with online media.  A whopping 38 percent of online holiday shoppers indicated they visited an online retailer based on prior brand familiarity, while only 5 percent said they were motivated by a social media recommendation.  The key to brand familiarity is TV advertising.

Cheap TV Spots serves a variety of advertisers including mesothelioma attorneys, credit and debt services, tax lawyers, structured settlements, DUI lawyers, life insurance, auto insurance, remortgages, doctors, dentists, data recovery, books, DVDs, housewares, real estate, dating sites, retailers, online shopping, and more, across US cities such as San Diego, Los Angeles, Phoenix, Austin, Raleigh, and Philadelphia, and internationally.

“Cheap TV Spots,” the “Three Spots” logo and the phrase “Only Our Price is Cheap” are trademarks of Academy Leader, Inc.

Facebook, Twitter, YouTube, Google, and The Consumer Electronics Show are trademarks of their respective owners.

Holiday Advertising: Cheap-TV-Spots.com Maximizes Social Network Marketing Mix for SMBs

Los Angeles, CA -- Most retail businesses rely on the run up to the holidays to bolster their annual earnings.  This year’s holiday shopping season is critical for business recovery. As the economy emerges from its darkest days, only the cleverest businesses will survive.  Savvy entrepreneurs will use a combination of advertising and marketing solutions across media to thrive. Cheap-TV-Spots.com maximizes the marketing mix for small to medium businesses.

Ranking well on sites like Google, Yahoo, Bing and Ask.com is just part of the picture. Social media sites like Twitter, Facebook, YouTube, and MySpace may be the latest additions to the media mix for small businesses - but they’re labor intensive and require manpower to keep current.  

Television advertising is fast, easy and affordable with Cheap TV Spots. The award-winning discount TV ad agency Cheap-TV-Spots.com can help entrepreneurs channel the power of “the bigger screen” - television. The world-famous discount agency can help companies capitalize on their existing creative, their current web presence, and social media efforts with a national-quality, targeted TV commercial that captures the audience before they go online, directing traffic to shopping carts, both real and virtual.

Cheap TV Spots can create unique TV advertising for campaigns built around social media sites.  They can also attract customers right to a store, website, mobile destination, or to a toll free 800 line.

Venture capital companies and angel investors alike can make the most of their investments by introducing their portfolio clients to television advertising through Cheap TV Spots. CheapTVSpots.com offers many production options to suit the budget and production needs of start-ups, entrepreneurs, and small to midsize businesses.

SMBs may be concerned about the quality of an inexpensive ad. There is no need to settle for an incoherent, embarrassing, local cable-tv-produced ad.  Cheap-TV-Spots.com architects a well-crafted message, presented in a high-quality, well-designed TV commercial that can air locally or nationally.

Although some producers leave an advertiser waiting for 6 months, even a year, for their commercial, the Cheap TV Spots team can create a custom-made, affordable, national quality commercial quickly, often within days.

Year after year, advertising on television has proven effective in attracting and retaining customers, and is now proving how it plays well with online media.

Be it holiday, post-holiday, inventory, event, or branding, now is the time to get started with a television campaign.

The Original Cheap TV Spots is the inventor of the online discount TV ad agency model and remains the leader in award-winning television commercial productions. Winner of over 180 international awards for television production, Cheap TV Spots produces TV advertising across the US and in countries around the globe.

Cheap TV Spots makes TV advertising easy for entrepreneurs worldwide, and gives businesses access to a powerful marketing tool previously out of their reach. Cheap-TV-Spots.com produces and airs TV ads for many business sectors, including high-tech, legal, motion pictures, events, publishing, real estate, automotive, household goods and restaurants.

Seattle, WA - Discount TV Ad Agency Cheap-TV-Spots.com Leaves Venture Funded Pre-Made Ad Companies in its Wake with 71 Awards

Seattle, WA, 3 Deceber 2007 - The world’s first international Internet-based discount TV ad agency, Cheap-TV-Spots.com, has again taken home the gold for its low cost, custom-made TV and web-ready ads. The agency has just won three prestigious competitions: the Crystal Vision Awards, the MarCom Creative Awards and the Davey Awards. The original pioneer of internet-based discount TV advertising, at its 2001 launch, Cheap TV Spots has now accumulated 71 international awards for its unique TV commercial productions, reaffirming that Cheap-TV-Spots.com delivers consistent quality in the eyes of its peers.

Cheap TV Spots offers a low, flat rate for all production, and does not charge additional fees for targeted air time placement, or require long-term contracts. This makes CheapTVSpots.com the best deal in TV advertising. Month-long national campaigns can be as little as $5K, including air time and production of an original custom-made TV commercial.

In a desperate attempt to follow the leader, template-based pre-made ad companies have entered ads in advertising festivals in the low-budget category despite some question regarding the real cost of their commercial productions. Their base price for production is heavily subsidized by mandatory air time purchases, laden with astronomical add-on charges of 20-percent to 40-percent, or more, over the real market rate. A “low-budget” template ad could end up costing many times more than the advertiser expects. In fact, a pre-made template-based ad could wind up costing many thousands of dollars, possibly even tens of thousands of dollars, depending on the length of the campaign.

The venture backed, techie-run ad companies are often preoccupied with controlling their burn rate, or spinning PR to encourage an acquisition by Microsoft, Google, or Yahoo before their venture money runs out.

Conversely, Cheap-TV-Spots.com is self-supporting and has been from its 2001 launch, allowing their award-winning team to put their client’s interests first. The company’s energy and talent is focused solely on producing and airing quality custom-made commercials.

The friendly Cheap-TV-Spots.com website features free, candid discussions of television advertising, without requiring cumbersome downloads or the surrender of personal information. When advertisers call, they speak to a member of the talented team, not an inexperienced offshore phone bank with an unrealistic sales quota.

About Cheap TV Spots

Cheap TV Spots® is a service of Academy Leader, Inc., a privately held, multinational media company founded in 2001 that spans TV, motion pictures, radio, publishing and new media. The company serves all types of businesses, and provides specialty advertising for the real estate, book publishing, motion picture, legal, and automotive business sectors. Their Seattle satellite division serving the Pan-Asian markets opens in 1st Quarter 2008. "Cheap TV Spots," the "Three Spots" logo, and the phrase "Only our Price is Cheap" are trademarks of Academy Leader, Inc. All brand names are trademarks of their respective owners.