Wednesday, February 06, 2013

Love Is In The Air - Tell Customers "Be Mine" - CheapTVSpots.com


Love is in the air... if your spendy fling with internet ads has left you heartbroken, or worse, broke -- Cheap TV Spots has the answer:  a value priced, real TV advertising campaign.

Los Angeles -- Did you blow $5000 a week on that expensive “fling” with internet advertising?  Is your online advertising campaign getting to be "high maintenance"?  Did you suddenly realize that the Internet just doesn't love you back?  We'd like to “propose” that it's time to broadcast your message with real TV advertising.  

Love is in the air... tell your customers, "be mine!" in your very own Cheap TV Spots commercial message, advertising your unique product, service, or special offer.

Do you get the feeling the web's been cheating on you?  With Google's latest search updates trash-talking your links, and now ripping the heart out of your keyword campaign, it's time to "see other people."  Why put up with a fickle formula that loves you, then forgets you exist?

“Step out” with the very best marketing tool for your business - television advertising.  A smart, well-thought-out, memorable TV commercial doesn't have to be expensive (and you don't have to "do-it-yourself" to save money any more!).  For a lot less money than you’re spending for online click ads, you can woo your customers with a targeted, full screen, attention-getting TV campaign byCheapTVSpots.com.

Celebrating its 70th anniversary as the household's biggest screen, TV is always here for you.  TV is still the most adored screen, with adults spending over 32 hours per week watching TV, versus less than 1 hour on all the smaller screens together, and even then, the small screen is only being used to enhance the TV experience.  (For more TV viewership details see our discussion, “Why TV?”. ) 

CheapTVSpots.com has everything you need, to tell your customers how much you desire their business:  memorable TV commercials made fresh by our award-winning production crew, paired with our budget savvy, targeted media buying services.  

Success is sexy - and nothing spells success like seeing your company’s product on TV in a great looking, memorable TV commercial while they’re watching their favorite shows.  Can a teeny, gimmicky web ad do as much for you?

Did you know?:  Your TV campaign can do more than provide great "link-love" to your website.  We at Cheap TV Spots know how to ignite a passion for your online offer, and beckon your customers into a committed relationship with your online brand.  

Even if it’s your “first time” with real TV advertising, CheapTVSpots.com can help you.  We make your attention-getting ad, and place it on TV anywhere in the country -- in cities, metros, or nationwide -- without any additional commissions tacked on.  We're not clingy... with Cheap TV Spots, there are no long-term airing commitments.  

Love your mobile device?  We do, too!  You can visit our new mobile-friendly mini-site at  m.CheapTVSpots.com to find out more about us, and how to advertise your business on TV.  

Get your customers as sweet on you as a box of Valentine’s chocolates, with CheapTVSpots.com.


Since its founding in 2001, Cheap TV Spots has produced award-winning, value priced TV advertising for entrepreneurs, SMBs and start-ups just like yours.  Cheap TV Spots will always be around, and we won't forget you on Valentine's Day.  We're open 24 hours a day, 7 days a week, and can say "je t'aime" in 5 languages.

CheapTVSpots.com is a service of Academy Leader, Inc. "Cheap TV Spots," the "Three Spots" logo, the phrase "Only Our Price is Cheap" and the slogan "We make small companies look big - we save big companies big money" are trademarks of Academy Leader, Inc.  


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Saturday, November 17, 2012

Cheap TV Spots Offers Advertisers 5 Offline Advertising Tips


Imagine running your business without Google. With soaring online ad cost and disastrous Google algorithm changes, many businesses need alternatives. Five tips for the post-Google era in 2013.


How should your business find customers?  The standard answer used to be to simply rank well on Google.  Business owners set up websites, keywords, articles, link exchanges, and blogs, and watched traffic pour in.  Now, those same steps can get a site banned from Google, and it’s a fight to regain lost ground.  For some businesses, it is a losing battle.  Small businesses now enter the post-Google age.  There is no need to be tied down to a company that doesn't want to be tied to you. 

Here are 5 tips for Google-free business in 2013:

Go 100% online free.  This “cold-turkey” approach eliminates wasted man-hours and unrealistic expectations.  Social marketing may be hip, but for many small businesses it is time consuming, has not proven itself thru actual sales, and may even invite trouble.  At best, lots of people click “like,” and at worst, no one clicks “buy.”  With social sites changing their rules at will, your social media effort could unexpectedly capsize your marketing boat, too.

Get to the job of selling - and be ready when people need what you sell. In business, making a sale trumps making a “friend” or “follower.”  The real job of a business is to make money. Customers don’t really need a one-on-one conversation to make every purchase.  A family-owned lawn maintenance company, for example, does not need online "fans" and barely needs a website, except to list services and contact information.  Most local small business can afford to advertise on local television with [b]CheapTVSpots.com[/b] and quickly become known as the trusted brand in the local community.

Use branding to recruit future customers.  People go with what they trust -- this is the basic concept of branding.  Brand advertising focuses on leaving a good impression with potential customers and is most effective via TV, radio, and print, where you get the opportunity to tell your story, uninterrupted.  This positive impression (goodwill) sticks with people, even if they're not ready to buy at that moment.  Goodwill really counts when a consumer is ready to choose between friendly, familiar, trustworthy "you" or unknown "them."  

Make advertising a consistent part of the company budget.  Cutting advertising is like cutting off your oxygen supply.  To breathe life into sales, it is vital to increase advertising.  The rule of thumb is to budget 10-15% of gross sales for advertising, but in a slow economic climate, more advertising is needed, not less -- spending 25% or more goes a long way to keep a business operational until sales pick up.

To attract customers, use traditional media.  Many types of traditional media are available at very reasonable rates.  Virtually no traditional advertising platforms have disappeared, having innovated to remain competitive and relevant. Successful businesses use television, radio, and print platforms every day.  Television is exceptionally effective. TV is called the "king of media" for its reach (98% of U.S. homes have at least one television), and studies have proven the consumer preference for finding out about new products and services via TV advertising.  

About CheapTVSpots.com:

CheapTVSpots.com is the leader in value-priced, national-quality TV commercial production, with over 200 international awards, including 15 Tellys.   "Cheap TV Spots," the "Three Spots" logo, the phrase "Only Our Price is Cheap" and the slogan "We make small companies look big - we save big companies big money" are trademarks of Academy Leader, Inc. 

CheapTVSpots.com is a service of Academy Leader, Inc., a multi-faceted multi-national media company that spans motion pictures, television, publishing, radio, and new media.



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Monday, February 20, 2012

Cheap-TV-Spots.com Crafty Custom TV Ad Takes Platinum AVA Award

Affordable, Internet-based TV advertising agency Cheap-TV-Spots.com continues its 11-year winning streak with three new awards, including the Platinum AVA Award.

Los Angeles, CA -- Starting the year big, the world's first internet-based, discount TV advertising agency, Cheap-TV-Spots.com, is proud to announce its first awards for 2012, presented by the renowned international AVA Awards competition.  Team Cheap TV Spots took the Platinum Award, presented only to those judged most outstanding. 

 Now in its 11th year, CheapTVSpots.com continues to create and air high quality, custom TV commercials for all kinds of businesses, and is the most award-winning discount TV ad agency in the world.  Receiving three AVA Awards in all at this year's competition, the TV agency's total now stands at an amazing 196 international awards, proof positive that a memorable TV commercial of exemplary quality really can be affordable. 

The AVA Awards is an international competition that recognizes outstanding creative achievement in a wide variety of media that are part of the evolution of digital communication, spanning video, audio, and interactive media. 
Cheap TV Spots has recently been promoted during the 2012 Consumer Electronics Show in Las Vegas, as well as nationwide on the venerated business and finance channel, Bloomberg TV.
Since 2001, CheapTVSpots.com helps advertisers get on TV locally, regionally, and nationwide, on popular TV networks and TV shows. 
Advertisers who are not satisfied with the traditionally amateur-level productions from their local cable TV affiliate, but wish to advertise on cable TV, come to Cheap-TV-Spots.com to create a great looking ad to air on cable systems such as Bright House, Comcast, Time Warner, and others. 
Cheap TV Spots serves a variety of advertisers including mesothelioma attorneys, credit and debt services, medical products, diabetes supplies, doctors, dentists, tax lawyers, entrepreneurs, toy industry, internet services, cosmetics, beauty, health care and healthcare providers, housewares, inventors, DUI lawyers, web-based businesses, social sites, dating services, structured settlements, fitness centers, home improvement, automotive, insurance, mortgages, real estate, sports, casino, amusement parks, hotels, data recovery, feature film, music labels, video games, edutainment, computer software and hardware, restaurants, charities, and home-based business owners and SMBs disenchanted with ineffective, expensive pay-per-click ad words.
CheapTVSpots.com produces TV advertising for businesses across US cities including San Diego, Los Angeles, Denver, Houston, Dallas, Fort Worth, Austin, St Louis, Portland, Seattle, San Francisco, San Jose, Phoenix, Chicago, Raleigh, Philadelphia, Atlanta, Tampa, Orlando, Miami, Boston, Washington D.C., Newark, Atlantic City, New York, and beyond.
The AVA Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP).
Cheap TV Spots is a service of Academy Leader, Inc.  "Cheap TV Spots," the "Three Spots" logo, the phrase "Only Our Price is Cheap" and the slogan "We make small companies look big - we save big companies big money" are trademarks of Academy Leader, Inc.

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Monday, April 11, 2011

Cheap TV Spots Announces 5 Tips for Finding the Right TV Producer For Your Next Television Commercial

How can you tell if a TV producer is capable of making a quality, compelling commercial for your business?  Award-winning affordable TV ad agency Cheap TV Spots announces five advertising tips for SMBs and entrepreneurs.
Before you choose a production company or advertising agency, be sure they can do the job right.  Award-winning affordable TV ad agency Cheap TV Spots announces five advertising tips for SMBs and entrepreneurs to help them make the best choice.
1). Experience:  Mastery of Broadcast Television
The web is littered with people who call themselves TV producers or ad agencies.  Most don't have real TV experience, except in some field only remotely related to television, like wedding video, amateur YouTube postings, or flat screen sales at Best Buy.  They may pretend that their steaming pile of video is a TV ad (undetectable to the untrained eye), but they are inevitably missing vital components of a real TV commercial.  These missing technical components will stop your ad from being accepted by networks and getting on the air.  
Mistakes include poor signal, incorrectly formatted images, text, or audio, improper total running time, omitted broadcast ID codes, unreadable phone number or URL, and much more.  Not surprisingly, many self-proclaimed “producers” make these mistakes.  Only real experience in broadcast production can keep these errors in check.
TV networks consider commercials part of their programming.  Bad ads make the network look bad.  Networks reserve the right to refuse to air an ad if it doesn’t meet technical standards, contains inappropriate images or claims, or even if it seems sloppy.  
The only advertising agency in the ultra-affordable category with the experience to produce quality TV commercials that consistently perform to all broadcast technical standards is Cheap-TV-Spots.com
2). Integrity:  High Standards of Conduct on Your Behalf
Using an untrained producer can be dangerous.  Most amateur producers are ignorant of the laws regarding copyright and usage of images and music, and are more than happy to grant the advertiser “ownership” or “use” of video that they themselves have no legal right to use.  Ultimately, they expose the advertiser’s company to a potential lawsuit when the real owners of the images discover the impropriety.  Surprise!  A big legal bill for you.
If you Google “TV advertising” you’ll find lots of amateurs (and even a few search engine poseurs) pretending to be television producers and ad agencies.  Most are not even close to being qualified to create your ad message.  Some are swindlers who don't pay their videographers, let alone deliver your commercial as promised.  And even if you do get it, the joke’s on you - if the videographer isn’t paid, he still owns the footage, even if it’s a video of you.  Surprise, again!  That’s the law in the United States, and another reason why CheapTVSpots.com is the real deal.  Cheap TV Spots is well-versed in media law and industry practices, and holds itself and its associates to the highest standards of conduct and professionalism.  
3). Awards:  Accolades and the Respect of Peers
All you want is an ad that brings in the customers, and puts your business in its best light.  Less-talented producers may scoff at awards, claiming a great looking ad isn’t necessary.  But look out:  if your producer can’t create ads that are interesting to watch, then your customers will change the channel when your ad comes on.  
Sure, one or two dusty plaques on the wall may not mean everything; what counts is consistent performance, year after year.  Cheap TV Spots is well recognized among its peers with over 180 international awards for their affordable, high quality productions.  Their award-winning producers create your unique, memorable TV commercial for a low, flat fee.  
4). Value:  TV, the Best Bang for Your Buck
Ever read the latest hot SEO tactics, only to find another article that trashes those same techniques?  Promoting your business in these challenging times can be tough and confusing.  Web-based advertising is surprisingly ineffective, and you’ve seen it yourself: the pizza parlor click-through ad next to an article about funeral parlor improprieties, or a car sales link next to an article about a car recall.  Crazy.
Avoid the online SEO “mystery stew” of sneaky black-hat tactics that simply cost you money, time, and embarrassment, and at best only rank you among a long list of your competitors - and at worst, cost you customers. 
If you're spending $10K, $20K or even more per month on online advertising, it's time for a change.  You could spend just a quarter of your current online budget and reach thousands of local customers.  Better still, you can reach your customers with a full-screen, memorable message that presents your product or service with style and entertainment value.  Who offers this magic advertising medium?  Television -- and the best in the business for affordable, high quality TV advertising is Cheap-TV-Spots.com.
5). Reliability:  Longest In Business
All those amateur TV producers and advertising newcomers got their sales pitch from somewhere -- likely copied from established TV ad agencies.  Trouble is, they don’t really understand what is involved in making a broadcast-ready commercial.
Ask yourself:  does this producer have a track record of quality TV ad productions?  What do they know about air time (a red flag - maybe they’ve never aired an ad before)?  Any awards or testimonials?  Do all of their productions look the same?  Are they leaning on the crutch of boilerplates or templates?
Cheap-TV-Spots.com is the originator of the international online TV ad agency model in the discount category.  With ten years in business and thousands of TV commercials produced and aired in seven languages, no other agency has more experience and success in this sector.  CheapTVSpots.com remains the one-and-only affordable online agency serving the national and international markets with proven reliability and quality.
Cheap TV Spots serves a variety of advertisers including mesothelioma attorneys, credit and debt services, tax lawyers, structured settlements, housewares, DUI lawyers, insurance, mortgages, real estate, data recovery, and more, across US cities such as San Diego, Los Angeles, Phoenix, Austin, Raleigh, and Philadelphia, and beyond.
Cheap TV Spots® is a service of Academy Leader, Inc.  “Cheap TV Spots,” the “Three Spots” logo and the phrase “Only Our Price is Cheap” are trademarks of Academy Leader, Inc.  Academy Leader, Inc. is a multi-faceted multi-national media company that spans motion pictures, television, publishing, radio, and new media. The agency has won over 180 national and international awards for its original commercial productions, including 15 Telly Awards. 

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Monday, December 03, 2007

Seattle, WA - Discount TV Ad Agency Cheap-TV-Spots.com Leaves Venture Funded Pre-Made Ad Companies in its Wake with 71 Awards

Seattle, WA, 3 Deceber 2007 - The world’s first international Internet-based discount TV ad agency, Cheap-TV-Spots.com, has again taken home the gold for its low cost, custom-made TV and web-ready ads. The agency has just won three prestigious competitions: the Crystal Vision Awards, the MarCom Creative Awards and the Davey Awards. The original pioneer of internet-based discount TV advertising, at its 2001 launch, Cheap TV Spots has now accumulated 71 international awards for its unique TV commercial productions, reaffirming that Cheap-TV-Spots.com delivers consistent quality in the eyes of its peers.

Cheap TV Spots offers a low, flat rate for all production, and does not charge additional fees for targeted air time placement, or require long-term contracts. This makes CheapTVSpots.com the best deal in TV advertising. Month-long national campaigns can be as little as $5K, including air time and production of an original custom-made TV commercial.

In a desperate attempt to follow the leader, template-based pre-made ad companies have entered ads in advertising festivals in the low-budget category despite some question regarding the real cost of their commercial productions. Their base price for production is heavily subsidized by mandatory air time purchases, laden with astronomical add-on charges of 20-percent to 40-percent, or more, over the real market rate. A “low-budget” template ad could end up costing many times more than the advertiser expects. In fact, a pre-made template-based ad could wind up costing many thousands of dollars, possibly even tens of thousands of dollars, depending on the length of the campaign.

The venture backed, techie-run ad companies are often preoccupied with controlling their burn rate, or spinning PR to encourage an acquisition by Microsoft, Google, or Yahoo before their venture money runs out.

Conversely, Cheap-TV-Spots.com is self-supporting and has been from its 2001 launch, allowing their award-winning team to put their client’s interests first. The company’s energy and talent is focused solely on producing and airing quality custom-made commercials.

The friendly Cheap-TV-Spots.com website features free, candid discussions of television advertising, without requiring cumbersome downloads or the surrender of personal information. When advertisers call, they speak to a member of the talented team, not an inexperienced offshore phone bank with an unrealistic sales quota.

About Cheap TV Spots

Cheap TV Spots® is a service of Academy Leader, Inc., a privately held, multinational media company founded in 2001 that spans TV, motion pictures, radio, publishing and new media. The company serves all types of businesses, and provides specialty advertising for the real estate, book publishing, motion picture, legal, and automotive business sectors. Their Seattle satellite division serving the Pan-Asian markets opens in 1st Quarter 2008. "Cheap TV Spots," the "Three Spots" logo, and the phrase "Only our Price is Cheap" are trademarks of Academy Leader, Inc. All brand names are trademarks of their respective owners.

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