Wednesday, October 03, 2012

Cheap TV Spots Welcomes Former Google TV Ads Users


Former users of the recently shuttered Google TV Ads effort are flocking to award-winning discount TV advertising agency Cheap TV Spots for low-cost, simple, convenient TV campaign alternatives.

Los Angeles - In the wake of Google’s shutdown of its 5-year experiment in self-service TV ads, the award-winning internet-based discount TV advertising agency CheapTVSpots.com welcomes former Google customers with a low-cost, hassle-free way to advertise on television. 

Cheap TV Spots, founded in 2001, offers award-winning TV commercials by its experienced in-house production team for low, flat rates, and provides targeted local, regional, and national media buying services with no additional commissions tacked onto the negotiated network rate, or complicated forms to manage.

“We’re excited to welcome advertisers to true, full-fledged TV advertising.  So far, we’ve had a number of former Google TV Ads users ask us to help them create a TV campaign,” says Cheap TV Spots spokesperson Jim Whelk. “They’re thrilled to find that we’re a one-stop shop, offering both excellent, custom TV commercial production and agency-style media buying service.”

CheapTVSpots.com reaches all TV households across the U.S. and Canada including all Cable TV, Broadcast TV, Satellite TV, and Telco households.  Altogether, the CheapTVSpots.com universe has a total reach of over three times the number of households in Google’s former TV system.

“One thing that always set us apart from Google is our amazingly good, award-winning in-house TV commercial production service.  Our thorough understanding of production gives us a considerable edge with the networks when it comes to getting clearance to air,” adds Whelk.

In a brief blog post, Google (GOOG) announced the shutdown of its 5-year-old experimental TV ad selling platform, “Google TV Ads,” the last of its attempted forays into traditional media sales (they had abandoned similar efforts in newspaper and radio advertising in 2009).  Google indicated it would refocus on online. 

Whelk says, “Even in this age of multi-screen households, the vast majority of free time is spent with TV.  Across-the-board, research by Nielsen and other respected authorities reveals that TV remains the venue of choice for entertainment and information.”

Founded by TV and film professionals in 2001, Cheap TV Spots is the leader in the low cost TV advertising sector, serving clients across the U.S. and internationally.  With over 200 international awards for excellence in TV commercial production, Cheap TV Spots is the most award-winning discount TV advertising agency in the world.  Cheap TV Spots offers targeted TV air time at the lowest negotiated network rates, without tacking on additional commissions, and without long-term contracts.  Cheap TV Spots is a service of Academy Leader, Inc., a multi-faceted multi-national media company that spans motion pictures, television, publishing, radio, and new media.

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Monday, February 20, 2012

Cheap-TV-Spots.com Crafty Custom TV Ad Takes Platinum AVA Award

Affordable, Internet-based TV advertising agency Cheap-TV-Spots.com continues its 11-year winning streak with three new awards, including the Platinum AVA Award.

Los Angeles, CA -- Starting the year big, the world's first internet-based, discount TV advertising agency, Cheap-TV-Spots.com, is proud to announce its first awards for 2012, presented by the renowned international AVA Awards competition.  Team Cheap TV Spots took the Platinum Award, presented only to those judged most outstanding. 

 Now in its 11th year, CheapTVSpots.com continues to create and air high quality, custom TV commercials for all kinds of businesses, and is the most award-winning discount TV ad agency in the world.  Receiving three AVA Awards in all at this year's competition, the TV agency's total now stands at an amazing 196 international awards, proof positive that a memorable TV commercial of exemplary quality really can be affordable. 

The AVA Awards is an international competition that recognizes outstanding creative achievement in a wide variety of media that are part of the evolution of digital communication, spanning video, audio, and interactive media. 
Cheap TV Spots has recently been promoted during the 2012 Consumer Electronics Show in Las Vegas, as well as nationwide on the venerated business and finance channel, Bloomberg TV.
Since 2001, CheapTVSpots.com helps advertisers get on TV locally, regionally, and nationwide, on popular TV networks and TV shows. 
Advertisers who are not satisfied with the traditionally amateur-level productions from their local cable TV affiliate, but wish to advertise on cable TV, come to Cheap-TV-Spots.com to create a great looking ad to air on cable systems such as Bright House, Comcast, Time Warner, and others. 
Cheap TV Spots serves a variety of advertisers including mesothelioma attorneys, credit and debt services, medical products, diabetes supplies, doctors, dentists, tax lawyers, entrepreneurs, toy industry, internet services, cosmetics, beauty, health care and healthcare providers, housewares, inventors, DUI lawyers, web-based businesses, social sites, dating services, structured settlements, fitness centers, home improvement, automotive, insurance, mortgages, real estate, sports, casino, amusement parks, hotels, data recovery, feature film, music labels, video games, edutainment, computer software and hardware, restaurants, charities, and home-based business owners and SMBs disenchanted with ineffective, expensive pay-per-click ad words.
CheapTVSpots.com produces TV advertising for businesses across US cities including San Diego, Los Angeles, Denver, Houston, Dallas, Fort Worth, Austin, St Louis, Portland, Seattle, San Francisco, San Jose, Phoenix, Chicago, Raleigh, Philadelphia, Atlanta, Tampa, Orlando, Miami, Boston, Washington D.C., Newark, Atlantic City, New York, and beyond.
The AVA Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP).
Cheap TV Spots is a service of Academy Leader, Inc.  "Cheap TV Spots," the "Three Spots" logo, the phrase "Only Our Price is Cheap" and the slogan "We make small companies look big - we save big companies big money" are trademarks of Academy Leader, Inc.

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Monday, March 21, 2011

Announcing "TV Ad Rate Store" at TVAds.TV for Air Time Rates

The world’s most award-winning affordable TV advertising agency, Cheap-TV-Spots.com, launches its new “TV Ad Rate Store” at TVAds.tv - a quick and easy way for small businesses, start-ups, entrepreneurs and other advertisers to get current rates for TV air time, so they can be sure they’re getting the best deal.

Los Angeles -- Want to know what TV airings really cost before you commit to an air time purchase?  Want to find out what the real TV network rate is, stripped of agency fees?  Want to keep your media buyer honest?  To address the constantly changing landscape for TV advertising, the world’s most award-winning affordable television advertising agency, Cheap-TV-Spots.com, announces the “TV Ad Rate Store” at TVAds.tv -  a brand new, low cost, no obligation TV air time rate research service.
The TV Ad Rate Store(tm) TVAds.TV
With the proliferation of venture-funded, if poorly designed, online interfaces for do-it-yourself TV air time buying, CheapTVSpots.com is stepping up to the plate to offer SMBs, entrepreneurs, and marketers a new way to get a handle on actual air time cost, with no obligation to buy. 
Cheap TV Spots encourages businesses to visit the TV Ad Rate Store at www.TVAds.tv for up-to-date air time cost research and TV advertising expertise.
The TV Ad Rate Store helps businesses find out the current TV air time cost for their desired network, daypart, or even a specific TV show.  This is an unbiased snapshot of the current rates for the advertiser’s desired airings.  Advertisers can research a single rate, or they can get a proposed airing schedule that focuses on their desired customer.
Importantly, the TV Ad Rate Store gives advertisers the actual negotiated network air time rate, not a computer-generated “bid” price.  This means that advertisers know in advance the network’s current, per-spot rate, not padded with extra commissions.  
Entrepreneurs and SMBs can get actual TV ad rates to plug into their marketing budget calculations.  Businesses can find out ahead of time what to expect for their advertising dollar.  Start-ups can build ad rate research into their business plan.  The TV Ad Rate Store can also evaluate the advertiser’s TV commercial for creative effectiveness and technical network compliance (“network clearance”).  Advertisers can order air time for their cleared commercial through the TV Ad Rate Store, too, if desired.
The TV Ad Rate Store is a helpful resource for custom rate research, not an online, do-it-yourself “bid” system.  One of the difficulties that many advertisers encounter with online TV air time “bid” systems hyped by venture capital firms is that they end up paying far more than the network’s regular rate.  The bid rate is padded with extra commissions by the online bid system, often 20-percent to 40-percent, sometimes even more.  The TV Ad Rate Store offers real, negotiated network air time rates - no padding.
Some online TV ad services force the advertiser to format their TV commercial so that it will only work for their proprietary system, but not air on standard TV networks, locking the ad into their own small group of participating systems.  
The TV Ad Rate Store can research and place ads on any cable system, satellite system or broadcast network.  Advertisers can be on TV anywhere they desire, even internationally.  The TV Ad Rate Store is backed by the experienced team that founded the Original Cheap-TV-Spots.com.
Cheap TV Spots and the TV Ad Rate Store serve a variety of advertisers, including mesothelioma attorneys, credit and debt services, tax lawyers, structured settlements, DUI lawyers, life insurance, auto insurance, remortgages, doctors, dentists, data recovery, books, DVDs, housewares, real estate, dating sites, retailers, online shopping, and more, across US cities such as San Diego, Los Angeles, Phoenix, Austin, Raleigh, and Philadelphia, and internationally.
“TV Ad Rate Store,” “Cheap TV Spots,” the “Three Spots” logo and the phrase “Only Our Price is Cheap” are trademarks of Academy Leader, Inc.
Academy Leader, Inc. is a multi-faceted multi-national media company founded in 2001, which spans motion pictures, television, publishing, radio, and new media. The agency has won over 180 national and international awards for its original commercial productions, including 15 Telly Awards and 5 Davey Awards. 

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